The Jamila is the GCC’s first and only fully natural, organic beauty and self care store. As the region's expert, we cultivate awareness around natural and organic self care. Our flagship store in Al A’ali Mall Bahrain, is a beautiful, open space in which to spark conversations around beauty and wellbeing, inside and out. Here, we offer people the opportunity to browse in person to see what’s right for them. To speak to staff, read ingredient labels, experience the products, ask as many questions as they’d like and take home samples without any pressure.
Natural and organic self care — that’s what we specialize in —that’s all we do. Curious about transitioning away from chemically laden products? Let us help you choose a multipurpose item that’s simple, and not going to break the bank. Looking to dip your toe in the waters before committing? Get a sample from us! Pop it in your gym bag. If you like it, come back and get the full sized item. We at The Jamila are all too familiar with decision fatigue. We take the pressure out of product choices and are here to help you get exactly what you’re looking for.
The central values around The Jamila are luxury at an accessible price. It’s about being clean, and green, while keeping the luxury element. We all like luxurious things in our lives and bathrooms, but it needs to be effective. It needs to work. The mainstream perception is that chemical products are superior. In fact, they are actually a poor imitation of what nature has already been doing all along! Why bother to make something in a lab - polluting waterways and the environment at large - when it already grows outside? We know that natural and organic self care is affordable, sustainable, and effective. We want to contribute to changing people’s minds and values and help them become a little bit more aware.
Our ethics are our main drivers. We only partner with business owners who share our clean, green, ethical background. When choosing our product partners, we find out as much as we can about the people behind the product. We make sure that our philosophies and passions align. Many companies we deal with are owned and operated by women looking to give back to their communities. There’s a story to how they began their journey, and why they do what they do. From dermatological experts to specialty herbalists, our partners are true masters of their craft.
Intensive research is key to cut through marketing jargon and get to the root that is the quality of your product. This research is an intensive process. Ingredients must be read, packaging must be evaluated, products must be experienced. Philosophies must align before we begin the conversation. There’s no official definition of natural skin care, so you’ve got to be very careful. With organic, not all organic are created equal. There are extracts of ingredients versus essences.
Products on The Jamila’s shelves will be have the terms vegan, cruelty free, a high percentage of organic ingredients featured on their labels, as they have qualified national and international standards. Like a tree with roots going down millions of different paths, we follow where the research takes us. From there, we use our expertise to cherry pick our selections.
To start a journey towards sustainable change, you need to ignite the spark of intrigue. You need to have an open, honest space to explore the path towards a natural transition. That space is The Jamila.