Based in Aarhus grums is a Danish skincare brand, founded in 2016 in Aarhus, Denmark. Aarhus is our hometown and the center of everything we do. This is where we live, work and brought together the foundations to build grums. “Sustainability is not about preaching morality. It’s about creating something that lasts. Something worth falling in love with. In any sort of practice humor, pleasure and fun is needed. That’s what really lasts.” – Team grums
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